scherrer winery
Scherrer Winery and Wines:
2001 Alexander Valley Cabernet

Old and Mature Vine Zinfandel

Learn how Fred Scherrer makes
Chardonnay - in pictures.  

~~
Reviews

Wine Advocate #168
Dear Fred and Judi Scherrer,

As your distributor here in Illinois, we are writing
to share a nugget of wine marketing gold we
recently discovered.    

Did you know that "the sales generated by new
brands featuring a critter (on the label) outperform
others...by more than two to one," according to a
study by Nielsen's Beverage Alcohol Team?

Clearly, critters are king!

We have carefully examined all of the bottles in
our most recent shipment of Russian River Pinot
Noir, Alexander Valley Zinfandel, and Sonoma
Coast Chardonnay; not one picture or drawing of
a penguin on any of the bottles!  

What are our customers to do?  

Are we supposed to treat them like intelligent,
curious wine lovers who are happiest when the
wine is prettier than the label?  

Fred, please spend less time in the vineyard
worrying about the health of your grapes; less
time working with your father Ed in the family
vineyard that his father planted in 1912.  We need
you to focus your considerable talents on more
important issues.

Of course, we love your wines.  We think its very
cool that your Zinfandel comes from vines
approaching their 100th birthday.  We get a kick
out of elegant California Chardonnay that
improves with age, but we first tasted them blind,  
completely unaware of the disappointing lack of
bears on the label. Where are the monkeys and
kangaroos to let wine lovers know that this is a
great wine?

On behalf of wine lovers in Illinois, please help.

Sincerely,

The Candid Wines Marketing Team
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Scherrer Winery's Home Page:

www.scherrerwinery.com

(No bears there either - is this is a
winery only Stephen Colbert could
love?)
Fred Scherrer joined us in
Chicagoland for a week of tastings
and, of course, Candid Events in
January.

After tasting the crispy sea bass,
buttered salsify, winter black truffles
and lemon vinaigrette that Paul Virant
and his team at Vie prepared, Fred was
left speechless.

He later commented "Our Chardonnay
never tasted as good with a dish as
this"

He was enjoying his own, '03 Scherrer
Chardonnay, from the Scherrer
Vineyard, in the Alexander Valley.

You can see all the pairings from that
meal here.  Don't miss the next Candid
Event.