Scherrer Winery

Fred Scherrer
Syrah on the Vine
Scherrer Vineyard, Alexander Valley
Sonoma County
Labelling by hand at the Scherrer Winery

Fred Scherrer

Syrah on the Vine

Scherrer Vineyard, Alexander Valley

Sonoma County

Labelling by hand at the Scherrer Winery

who? what? when? where? why? how?

who grows the grapes? who makes the wines?

Fred Scherrer is the driving force behind the Scherrer Winery; he sources fruit, helps guide choices in each vineyard, he operates the presses (the motors of which he modified and maintains), he bottles everything by hand, he tests the corks for quality… Fact is, he does an incredible amount on his own, but he is not alone. Fred’s wife Judi manages the business side of winery, and the family vineyard, the source for most all of the fruit that goes into the Scherrer Winery’s Cabernet, Chardonnay, and Zinfandel bottlings is managed by Fred’s parents and sister. This is a family affair.
Don Helfer & Fred Scherrer
Fred Scherrer at Harvest 2006

Don Helfer & Fred Scherrer

Fred Scherrer at Harvest 2006

what wines do they make?

The roots of the Scherrer Winery feed the century old Zinfandel vines that grow in the family vineyard in the Alexander Valley. That is the fruit the Fred first set out to bottle when he was still a cellar rat working for others. Today, the program includes Cabernet Sauvignon and Chardonnay from the same site alongside Pinot Noir from the Sonoma Coast and Russian River Valley.

Over the past few years, Rhone varieties have crept into the fold, first with Syrah and now some Grenache, both of which are featured in the Dry Rosé.

CA Harvest 2006
Syrah at the Scherrer Winery
Syrah on the Vine
Chardonnay in the Helfer Vineyard
Black Lightnin
2010 Dry Rosé
OMV Scherrer Zinfandel
Big Brother Pinot Noir
2007 Sonoma County Cabernet Sauvignon
2009 Helfer Vineyard Chardonnay
2007 Platt Vineyard Pinot Noir
Platt Vineyard Pinot Noir
Sonoma County Pinot Noir
2003 Scherrer Vineyard Cabernet Sauvignon

CA Harvest 2006

Syrah at the Scherrer Winery

Syrah on the Vine

Chardonnay in the Helfer Vineyard

Black Lightnin

2010 Dry Rosé

OMV Scherrer Zinfandel

Big Brother Pinot Noir

2007 Sonoma County Cabernet Sauvignon

2009 Helfer Vineyard Chardonnay

2007 Platt Vineyard Pinot Noir

Platt Vineyard Pinot Noir

Sonoma County Pinot Noir

2003 Scherrer Vineyard Cabernet Sauvignon


View wine tech sheets

Scherrer Vineyard Cabernet Sauvignon

Russian River Valley Pinot Noir

Scherrer Vineyard ‘Old & Mature Vines’ Zinfandel

Sonoma County Cabernet Sauvignon

Sonoma County Pinot Noir

Helfer Vineyard Chardonnay

Scherrer Vineyard Chardonnay

Russian River Valley _ Syrah

‘Big Brother’ Pinot Noir

Dry Rosé (Vin Gris)

zinfandoodle v.8.9


Learn more about Scherrer Vineyard Cabernet Sauvignon, ‘Big Brother’ Pinot Noir, Russian River Valley Pinot Noir, Russian River Valley Syrah, Scherrer Vineyard ‘Old & Mature Vines’ Zinfandel, Sonoma County Cabernet Sauvignon, Sonoma County Pinot Noir, Helfer Vineyard Chardonnay, Scherrer Vineyard Chardonnay, Dry Rosé (Vin Gris) and zinfandoodle v.8.9.

Videos on Scherrer Winery

Does Zinfandel Age? Fred Scherrer discusses

Cabernet Sauvignon from the Scherrer Vineyard

when did the winery start?

Fred’s first vintage under his own label was 1991, and he continued to bottle small amounts of Zinfandel while working elsewhere until 1997. That’s when he left his post as winemaker at Dehlingher and launched the Scherrer Winery as we know it today. Of course the family history in the Alexander Valley goes back to 1899 when Fred’s great-grandfather bought the land they still farm and planted the first Zinfandel vines.

Videos on Scherrer Winery

History of Old Vine Zin at the Scherrer Winery

Acidity and tannin in wine; Fred Scherrer discusses

where is the winery?

The Scherrer Winery is located in Sebastopol, roughly an hour’s drive from the family vineyard and literally around the corner from some of the vineyards in the Green Valley from which Fred sources fruit. The placement is strategic as Fred can make it out to see his growers in the Russian River Valley, the Alexander Valley, and on the Sonoma Coast without wasting his life in traffic, and without the grapes needing to travel too far from vineyard to press.

Such is the beauty of this part of California where diverse climates and soils rewards those who wish to makes wines with varied grapes and expressions.

Sonoma County
Syrah in the Calypso Vineyard
Sunset over Pinot Noir in the Platt Vineyard
Scherrer Vineyard, Alexander Valley

Sonoma County

Syrah in the Calypso Vineyard

Sunset over Pinot Noir in the Platt Vineyard

Scherrer Vineyard, Alexander Valley

Videos on Scherrer Winery

Pinot Noir: The Russian River Valley vs Sonoma Coast

why is it a Candid Wine?

Fred is a winemaker, a teacher, a thinker, and a good friend. He also happens to be one of the hardest workers we know. This allows him to be present at every stage of wine making from bud break in the Alexander Valley to harvesting on the Sonoma Coast, and from tweaking his presses at crush to hand bottling every single bottle that will wear a Scherrer label. His family connections to the industry and the land in California give him a rare insight into what really matters over the long haul. We like the way admitted “Euro-phile” and wine shop owner Victor Pugliese finished his article on Fred, and leave the last word to him.

“Fred is not unique in California, but he is rare. I have a lot of thoughts about why this is, but for the moment let’s just say that Fred Scherrer is the kind of person I want making the wine I drink.”

how is it made?

Scherrer wines are made by hand and they are made to last, regardless of how much time that may take. Given the chance, Fred espouses the benefits long molecules that develop in barrel and bottle slowly. He looks for integration of flavors and components in each wine so that balance results. His approach is often antithetical to convention, but always results in balance.

The best way to understand how Fred makes wine, without an appointment at the winery, might be to browse our video series of more than forty interviews with Fred on everything from aging Zinfandel, to pairing Pinot Noir, to what happens once fermentation is complete (answer: lots of shoveling).

CA Harvest 2006
Fred working with Don Helfer on the exact weight of purchased grapes
Punchdown Paddle at the Scherrer Winery
Bottling by hand at the Scherrer Winery
Labelling by hand at the Scherrer Winery

CA Harvest 2006

Fred working with Don Helfer on the exact weight of purchased grapes

Punchdown Paddle at the Scherrer Winery

Bottling by hand at the Scherrer Winery

Labelling by hand at the Scherrer Winery

Videos on Scherrer Winery

How do winemakers know when to pick their grapes?

What happens after fermentation and maceration?

Ph and Acidity in wine, discussed by Fred Scherrer

How is wine bottled? Bottling day at the Scherrer Winery.

Corked Wines: How one winemaker avoids them at the winery