who? what? when? where? why? how?
who grows the grapes? who makes the wines?
what wines do they make?
Over the past few years, Rhone varieties have crept into the fold, first with Syrah and now some Grenache, both of which are featured in the Dry Rosé.
View wine tech sheets
Learn more about Scherrer Vineyard Cabernet Sauvignon, ‘Big Brother’ Pinot Noir, Russian River Valley Pinot Noir, Russian River Valley Syrah, Scherrer Vineyard ‘Old & Mature Vines’ Zinfandel, Sonoma County Cabernet Sauvignon, Sonoma County Pinot Noir, Helfer Vineyard Chardonnay, Scherrer Vineyard Chardonnay, Dry Rosé (Vin Gris) and zinfandoodle v.8.9.
when did the winery start?
Fred’s first vintage under his own label was 1991, and he continued to bottle small amounts of Zinfandel while working elsewhere until 1997. That’s when he left his post as winemaker at Dehlingher and launched the Scherrer Winery as we know it today. Of course the family history in the Alexander Valley goes back to 1899 when Fred’s great-grandfather bought the land they still farm and planted the first Zinfandel vines.
where is the winery?
Such is the beauty of this part of California where diverse climates and soils rewards those who wish to makes wines with varied grapes and expressions.
why is it a Candid Wine?
Fred is a winemaker, a teacher, a thinker, and a good friend. He also happens to be one of the hardest workers we know. This allows him to be present at every stage of wine making from bud break in the Alexander Valley to harvesting on the Sonoma Coast, and from tweaking his presses at crush to hand bottling every single bottle that will wear a Scherrer label. His family connections to the industry and the land in California give him a rare insight into what really matters over the long haul. We like the way admitted “Euro-phile” and wine shop owner Victor Pugliese finished his article on Fred, and leave the last word to him.
“Fred is not unique in California, but he is rare. I have a lot of thoughts about why this is, but for the moment let’s just say that Fred Scherrer is the kind of person I want making the wine I drink.”
how is it made?
The best way to understand how Fred makes wine, without an appointment at the winery, might be to browse our video series of more than forty interviews with Fred on everything from aging Zinfandel, to pairing Pinot Noir, to what happens once fermentation is complete (answer: lots of shoveling).


































































